Specialised Syndication Site Launched
- Wednesday, 20 February 2013 21:34
iSyndicate.com.au is an online marketplace for shares in racehorses launching in February 2013 which offers information and comparison services to new and existing racehorse owners to help them make a more informed purchase decision.
John Hamilton, co-founder and Director of iSyndicate explains: "Other websites assume that the customer has existing knowledge of the racing industry. iSyndicate assumes that the potential owner has no accrued knowledge of owning racehorses and seeks to educate and guide the customer through the purchasing process, building confidence and trust along the way".
The website only offers shares in racehorses and is not interested in selling tried horses, broodmares, or stallion service fees. They are solely providing ASIC-registered syndicators with a premium service to make the task of marketing shares in syndicates as simple and uncomplicated as possible.
iSyndicate's main point of difference is to offer a centralised website where people can compare the cost of each syndicate, learn about the ownership process with access to information from approved sources to make a better informed purchase decision, and provide a matching service to members who want to join a syndicate together anywhere in Australia.
"Our goal is to unite as many people in Australia into syndicates using our syndicate match service which has the ability to gather likeminded individuals who share things in common, such as sport teams and key interests, to get involved in racing a horse," John states.
Fellow co-founder and Director Brad Scott says the industry needs to encourage affordability, trust, education and transparency in the ownership process. "Being a breeder and owner myself, the cost of outright ownership of a horse has increased substantially and we believe the industry needs more transparency in the syndication process to increase horse ownership and registrations, which will in turn increase breeding turnover long term. There's no doubt every aspect of the industry can benefit."
• iSyndicate was formed in March 2012
• Soft launched October 2012, official launch February 2013 across Australia
• Syndicators will pay a simple subscription fee to the site to list their horses. Advertising will be the website's main source of income
• Free to join as a member and use the syndicate match service and namesake tool
